Cookie Management - SafeRack

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Last Updated: October 2025

At SafeRack, we believe in being transparent about how we use cookies and similar technologies to provide you with the best possible experience when visiting our website. As the global leader in bulk loading solutions and fall protection systems, we’re committed to protecting your privacy while delivering the innovative tools and resources you need to design safe, efficient loading terminals. This Cookie Management page explains what cookies are, how we use them, and how you can control your cookie preferences.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and provide you with a more personalized experience. Cookies cannot harm your device or access your files – they simply store information that helps improve your browsing experience when exploring our bulk loading and safety solutions.

Why We Use Cookies

SafeRack uses cookies to:

  • Enhance Your Experience: Remember your saved configurations in our proprietary configurator, project specifications, and product comparisons for loading platforms and gangways
  • Improve Site Performance: Understand which solutions are most popular and how visitors navigate our extensive product catalog
  • Provide Essential Functions: Enable core features like our 3D rendering tools, quote generation, secure login, and form submissions
  • Deliver Relevant Content: Show you loading solutions and fall protection equipment most relevant to your industry and terminal requirements
  • Measure Marketing Effectiveness: Understand how you discovered SafeRack and which campaigns help engineers and safety managers find our solutions

Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are necessary for our website to function properly. They enable basic features like page navigation, secure areas access, and our proprietary configurator functionality. Without these cookies, services you’ve requested, like generating 3D renderings of loading platforms or obtaining quotes, cannot be provided.

Examples include:

  • Session cookies that maintain your login state
  • Configurator cookies that save your terminal specifications
  • Security cookies that protect against fraud
  • Load balancing cookies that ensure website stability
  • Form submission cookies for safety assessments

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior. This data helps us improve site functionality and create better experiences for finding the right bulk loading and fall protection solutions.

Examples include:

  • Google Analytics cookies for traffic analysis
  • Heat mapping cookies to understand user interactions with our configurator
  • Page load time tracking cookies
  • Product view tracking for gangways and loading arms
  • Error reporting cookies

Functional Cookies

These cookies allow our website to remember choices you make (such as your preferred measurement units, industry sector, or terminal type) and provide enhanced, personalized features. They may also be used to provide services you’ve requested, such as watching installation videos or using our loading platform calculators.

Examples include:

  • Language and region preferences
  • Saved terminal configurations
  • Recently viewed loading solutions
  • Project specification preferences
  • Industry-specific content preferences
  • Chat support preferences

Marketing and Advertising Cookies

These cookies track your browsing habits to deliver advertising messages relevant to your bulk loading and safety needs. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission.

Examples include:

  • Retargeting cookies that show relevant ads on other sites
  • Social media cookies for sharing case studies and projects
  • Conversion tracking cookies for quote requests
  • Interest-based advertising cookies for industrial solutions
  • Campaign performance cookies

Third-Party Cookies

Some cookies on our site are placed by third-party services that appear on our pages. These may include:

  • Analytics Providers: Google Analytics, Microsoft Clarity
  • Marketing Platforms: Google Ads, LinkedIn, Facebook, Instagram
  • Customer Service Tools: Live chat providers, feedback widgets
  • Content Delivery Networks: For faster loading of 3D renderings and technical drawings
  • Video Platforms: YouTube, Vimeo for installation and product demonstration videos
  • Documentation Services: For CAD file downloads and specification sheets
  • Configuration Tools: For our proprietary configurator and rendering engine

We do not control these third-party cookies and encourage you to check the third-party websites for more information about their cookie practices.

You have the right to decide whether to accept or reject cookies. Here’s how you can exercise your cookie preferences:

When you first visit saferack.com, you’ll see our cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences by category
  • Access this Cookie Management page for more information

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Here’s how to manage cookies in popular browsers:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, Search, and Services > Cookies and site permissions

Please note that blocking all cookies may impact your experience on our website, and some features such as the configurator tool and 3D rendering capabilities may not function properly.

Global Privacy Control (GPC)

We honor Global Privacy Control signals from browsers that support this privacy preference signal. When we detect a GPC signal, we automatically apply more restrictive privacy settings to your session.

Opt-Out Tools

You can opt out of targeted advertising from many providers through industry tools:

  • Digital Advertising Alliance (DAA): optout.aboutads.info
  • Network Advertising Initiative (NAI): optout.networkadvertising.org
  • Google Ad Settings: adssettings.google.com
  • Facebook Ad Preferences: facebook.com/ads/preferences
  • LinkedIn Ad Settings: linkedin.com/psettings/advertising

Current Cookies in Use

Below is a detailed list of cookies currently active on saferack.com:

Cookies can be either:

Session Cookies: These are temporary cookies that remain on your device until you close your browser. We use these primarily for security features and to maintain your session while using our configurator and design tools.

Persistent Cookies: These remain on your device for a set period or until you manually delete them. We use these to remember your terminal specifications and provide a more personalized experience on return visits.

The specific duration of each cookie is listed in the table above.

Impact on Site Functionality

Certain features of our website rely on cookies to function properly:

  • Configurator Tool: Requires cookies to save your terminal specifications and generate accurate quotes
  • 3D Rendering Engine: Uses cookies to optimize performance and remember your viewing preferences
  • Project Saves: Needs cookies to maintain your saved projects and configurations
  • Comparison Tools: Relies on cookies to remember products you’re comparing
  • Technical Calculators: Uses cookies to save your inputs and calculation preferences

If you choose to disable cookies, these features may not work as intended.

Updates to This Cookie Management Page

We may update this Cookie Management page from time to time to reflect changes in our cookie practices, technology updates, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically to stay informed about our use of cookies.

Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) option that allows you to signal to websites that you do not want your online activities tracked. Currently, our website does not respond to DNT signals as there is no uniform standard for how to interpret these signals. However, you can use the cookie management options described above to control data collection and use.

Cookies and Personal Information

To learn more about how we handle Personal Information collected through cookies and other tracking technologies, please review our full Privacy Policy. This includes information about your rights regarding Personal Information and how to exercise those rights.

Given the specialized nature of our products and services, we use certain cookies specifically to:

  • Track which industries (oil & gas, chemical, food & beverage) are accessing our content
  • Understand terminal types and loading requirements
  • Measure interest in specific safety features and compliance tools
  • Optimize our content for different facility types and loading applications

Contact Us About Cookies

If you have questions about our use of cookies or want to learn more about your privacy choices, please contact us:

SafeRack Cookie Support
c/o SixAxis LLC
219 Safety Avenue
Andrews, South Carolina 29510

Email: privacy@sixaxisllc.com
Phone: 1-866-761-7225
Privacy Portal: saferack.com/privacy-contact

For GDPR-specific cookie inquiries: privacy@sixaxisllc.com

Accessibility

If you use assistive technology and have difficulty managing your cookie preferences through our standard interfaces, please contact us at accessibility@saferack.com or 1-866-761-7225 for assistance. We are committed to ensuring all users can control their privacy preferences.

Thank you for taking the time to understand how we use cookies at SafeRack. Your privacy is important to us, and we’re committed to providing transparency and control over your data while delivering the best possible experience for designing and implementing world-class bulk loading and fall protection solutions.